Come be our guest. Leave feeling confident and beautiful!
Welcome to American Beauty
At American Beauty, our goal is to provide exceptional and professional beauty services.
We use only the best, high-quality products to ensure you receive the best care possible.
Each and every client matters to us, therefore sanitation and cleanliness take priority to keep you safe and healthy.
PRODUCTS
Our top-quality and realistic-looking faux mink lashes are purchased from professional, prestigious lash corporations (never Amazon) and are cycled out immediately upon expiration.
Our collection of high-end makeup products are tried and tested, consisting of the products that we know will deliver long-lasting, beautiful results.
LOCATION
Nestled in the heart of Downtown Sioux Falls, our private, cozy studio provides a timely, centralized destination for all areas of Sioux Falls.
The location offers easy and free parking and our space grants you the privacy, confidentiality, and comfort of your own home - no glass walls and no other service providers soliciting you.
COMFORT
Optimal relaxation is guaranteed at your lash appointment with our luxury powered recliner that even allows you to charge your mobile device (charging cables provided).
We also offer a selection of comfortable makeup chairs that welcomes all body types!
It's nice to meet you...
Danica Johnsen
Owner
As the owner of American Beauty with over 15 years of experience, Danica strives to perfect your customized look, whether it be with makeup, eyelash extensions, or improving the condition of your skin.
Born and raised in the midwest, Danica grew up with a passion for the beauty industry. After receiving her Marketing degree through USD, she later went on to pursue her dream of being a Makeup Artist by receiving her Esthetics License. Along the way, she discovered her love for eyelash extensions and skin care.
She prides herself in her attention to detail and thorough processes, but her most valued asset is a highly-satisfied client.
As she greets you with a warm smile and positive attitude, you can expect to receive quality services leaving you feeling confident and beautiful!